X-1R Named New Pro Cup Title Sponsor
MOORESVILLE, N.C. – Officials from both the Championship Auto Racing Series and the X-1R Corporation are proud to announce the transition of the Rev-Oil Pro Cup Series to the X-1R Pro Cup Series for the 2013 season and beyond.
The X-1R Corporation, which features environmentally safe, high performance lubricants for industrial applications, will transition into all elements of the title sponsorship status for the Pro Cup Series beginning immediately.
“X-1R, knowing about the history of the Pro Cup Series and the notable indications that the series is headed to the status it once was, spoke to us this winter about wanting to be involved to brand their products through the motorsports industry and its passionate fans. After a period of discussions it became clear that X-1R wanted to be involved at the highest level possible within the series and that obviously is the series title sponsorship status. After countless meetings and discussions with all parties involved we were able to make it a reality,” said Pro Cup Series Owner Jack McNelly. “X-1R’s commitment is a very, very significant step on bringing this series back to the status it once was. If you factor in their commitment to series, the series paying the best purse in the country to its competitors on the short track level, and our commitment to the communities and fans we are racing in this season you’ve got one heck of a racing series for all to be excited about going forward.”
Far from being new to the sport of auto racing X-1R has been a staple on the scene in both foreign and domestic sponsorship endeavors. However; title sponsorship of a series is the first of its kind for the Daytona Beach, Florida based company; and according to VP of Motorsports Marketing for X-1R Scott Harrington the timing couldn’t be more right.