May 20, 2024INDIANAPOLIS – A hundred years from now, when archivists try to pin down automobile racing’s historic highs and lows, they’re going to have a tough time deciding on its apogee. But there will be no denying that its low point…
WALTZ: Old-School PR At North Wilkesboro
Keith Waltz
May 18, 2024HARRISBURG, N.C. — In this era of instant news and social media, Scott Cooper and his communications team at Speedway Motorsports used old-school PR to turn a sinkhole into ticket sales for the May 19 NASCAR All-Star Race at North…
KERCHNER: Friday Morning Heat Race
Mike Kerchner
May 17, 2024It’s time for our weekly Friday tour around the racing world. From hot laps to the main event, here’s what’s on our mind this week. Hot Laps: Six-For-Six? There have been five (Matt Hagan, Austin Prock, J.R. Todd, John Force,…